HTC Legend
Release Date: 1st April
Pricepoint: £25/£30 per month.
USP: Android powered Vodafone exclusive.

A Vodafone exclusive, the HTC Legend is exciting as it marks a real mass market push for Google’s mobile phone operating system, dubbed ‘Android’.
First reaching the public conscious in the HTC Hero, Android offers a wealth of web-savvy smartphone features – browsing, an App Store alternative (Android Market), e-mail, instant messaging) in an attractive and affordable package.
The Legend is made of a single piece of aluminum, feeling weighty and expensive like the first generation iPhone, also looking the part with a gorgeous form, 5-megapixel camera and expansive touchscreen.
The user interface is also visually arresting, HTC customizing the experience with pretty menus and an intuitive user experience for the uninitiated. Unique features include Twitter integration, and FriendStream – a thread of status updates, messages and alerts filtered in from a bunch of social networking sites into one place.
Taking the geekiness out of the smart phone seems set to make the Legend hugely popular next month.
HTC Desire
Release Date: 1st April
Pricepoint: £30/£35 per month.
USP: Google phone facsimile with even more oomph.

As above but without the shackles of selling through a single network and the cache of being the mirror image of Google’s own Nexus One phone (HTC created both), Desire seems set to be even bigger than the Legend.
Simple to use but superpowered, the Desire brings high-end features and functionality, yet remains accessible to the layman.
The screen is bigger, the internal gubbins are more powerful, but the Desire is much like the Legend, complete with Android operating system and browsing prowess.
It is those small touches that make a big impact on your overall phone experience: like the new ‘Leap’ thumbnail view that lets you easily jump to any of the seven panels on your Home screen, a ringer that automatically lowers the ringer volume when you pick up the phone.
The Exchange support means that the Desire can just as easily be a BlackBerry substitute, and the media support means that music and movies are easy too.
Both this and the Legend give Apple cause to stop and think, as innovation is not just from their corner these days…
HTC Desire deals will be available from the end of March.
Sony Ericsson XPERIA X10
Release Date: March / April
Pricepoint: £30/£35 per month.
USP: Sony’s first Android attempt, betting big on merging on- with offline content..

Sony Ericsson’s first bite at the Android cherry, the XPERIA X10 is their big bet for the first half of 2010…
Using the Google operating system as a starting point, they’ve developed their own all-new interface, which seamlessly integrates all of a user’s on and offline content into one place.
The TimeScape menu gives you a stream of updates (pictured above) from your fave social networking sites, from status changes to additions to their albums.
Photos taken with the X10’s 8MP camera can be automatically uploaded to Facebook, then tagged with friends’ names, thanks to facial recognition software.
MediaScape does the same for music and movies, looking at the contents on your phone and offering YouTube videos, album art and extra features based on what you like appearing on the 4” touchscreen.
It still has all of the smartphone trappings like 3G, Wi-Fi, Bluetooth and GPS,
Based on an older version of Android and subject to numerous release delays (thanks to the extreme makeover taking so long), the XPERIA X10 will be everywhere come release time. TV, online, Spotify…a £6 million ATL spend will ensure that this phone shifts some units.
Samsung Wave
Release Date: April
Pricepoint: £25/£30 per month.
USP: New operating system, brings App Store alternative to affordable handsets.

Samsung’s opening salvo in the fight against the iPhone, the Wave is the first of their phones to run on their own internally developed operating system– ‘Bada.’
Meaning ocean in Korean (symbolic…), this platform allows users to download a sea of applications (told you!) from Samsung’s App Store, as well as offer smartphone functionality at feature phone prices.
Unfortunately, the Wave is rather smartphone functionality at close to smartphone prices, but is going to be the touted as a poster boy for a new breed of phones from Samsung, with cheaper handsets to follow.
A large 3.3” touchscreen sporting world’s first technology to make it more vivid and bright than ever, a superfast processor and plenty of memory make the Wave a handset firmly in high-end territory.
Once again, a handset jumps on the social networking bandwagon, with the Wave offering aggregation from the usual suspects to present a one-stop-shop of status updates, friend notifications and pokes.
Ernest Doku is editor of mobile phone deals comparison site Omio.com.